In what might wind up being one of the worst public relations blunders ever by a major international company, Absolut vodka envisions an "absolut world" where Mexico reconquistas the American Southwest. This is NOT a photoshop:
Well, it's a free country and Absolut is entitled to whatever message it wants to share and all. But then, that makes me free to choose as well...
So next time you feel like a screwdriver, consider an alternative:


I don't drink vodka so I checked to see what else Pernod (the distributors of Absolut) sell. I used to buy quite a few of their brands but no longer will. I have posted the list on my blog and let them know.
Posted by: Patrick Joubert Conlon | Friday, 04 April 2008 at 12:49 PM
For a great response to Absolut, go to corner.nationalreview.com and search for "Absolut Backlash" (I'd post the link, but it's too long, and it doesn't look like typepad allows HTML in comments).
Posted by: Ken | Friday, 04 April 2008 at 04:47 PM
Absout-ly!
Heck, I've always preferred rum to vodka ... give e a rum screwdriver any day! ('Course, you have to mix it with lots of fruity whatever ... if I can taste too much actual alcohol, it makes me sick ... give me a nice simple white zin instead, please...)
Posted by: HMIL | Friday, 04 April 2008 at 09:46 PM
Absout-ly!
Heck, I've always preferred rum to vodka ... give e a rum screwdriver any day! ('Course, you have to mix it with lots of fruity whatever ... if I can taste too much actual alcohol, it makes me sick ... give me a nice simple white zin instead, please...)
Posted by: HMIL | Friday, 04 April 2008 at 09:47 PM
Inasmuch as there exists something nominated as the Aztlan Movement, I guess the appeal here is to a certain subset of the Hispanic community. You have to admit the cartography is well done.
But to get from "there to here" would require such a preposterous set of accidental and intended actions that I tend to view the entire incident to be more amusing and, while gauging from the impact this has had on the 'sphere as alarming, instructive.
If your market share for vodka is below 12 percent, and you can generate interest in people whose decisions are based more upon dogma than taste, I'd say it's a remarkably good idea. (I estimate the number of certifiable moonbats in teh US at or around twelve percent.) It will actually grow the brand.
For those of you who enjoy vodka, may I present Hood Rivers Distillery. It's made in Oregon, and unlike MD 20/20, doesn't carry the baggage of fortified wine.
Fortunately, as Mr. Conlon points out in his referenced article, no scotches were harmed in the making of this commercial advertisment.
Posted by: OregonGuy | Saturday, 05 April 2008 at 10:28 AM
When it comes to Vodka, there's only one brand to pick, and it's the one that I get: Ketel One.
As for rum, I am a Cruzan person. Their Clipper rum is possibly one of the best products around.
Posted by: Sakaki | Saturday, 05 April 2008 at 02:01 PM
Well, nevermind. Just found out that Cruzan is owned by V&S. Guess I'm gonna go to Bacardi or another rum brand.
Posted by: Sakaki | Saturday, 05 April 2008 at 02:05 PM
I read yesterday that the company has already "apologized" for running the "insensitive" ad, and that it supposedly only ran in Mexico.
So what???
As far as I'm concerned, all it does is whip up their population a little bit more with a bit more resentment. And in the process of showing "what a more ideal world might have been prior to Mexico losing that land", they also may have lost a lot of customers "norte del border".
Again, however, they never had me ... but they won't gain me either.
Posted by: HMIL | Monday, 07 April 2008 at 06:52 AM
I read yesterday that the company has already "apologized" for running the "insensitive" ad, and that it supposedly only ran in Mexico.
So what???
As far as I'm concerned, all it does is whip up their population a little bit more with a bit more resentment. And in the process of showing "what a more ideal world might have been prior to Mexico losing that land", they also may have lost a lot of customers "norte del border".
Again, however, they never had me ... but they won't gain me either.
Posted by: HMIL | Monday, 07 April 2008 at 06:53 AM
Oh, and my son says Grey Goose is much better anyway.
Posted by: HMIL | Monday, 07 April 2008 at 07:09 AM
Nah. Ketel One. It's much higher quality, it's smoother, and it's prices are going to be lowered to compete.
Posted by: Sakaki | Monday, 07 April 2008 at 02:43 PM
I'll stick with Crater Lake and Spudka, both of which are made right here in Oregon.
Posted by: Boy Named Sous | Tuesday, 08 April 2008 at 11:35 AM
Ok, it looks like there are two issues being discussed, one is "That was a very offensive ad" and the other is, what should I drink?
The official US definition for vodka is that it must have no distinctive flavor. As far as I can tell, most all vodka tastes like neutral grain spirits diluted with distilled water. This is one place where brand loyalty makes no sense at all anyway, IMHO.
I never bought that brand anyway. I see no point in paying a premium for booze that tastes exactly like all the others in that niche.
Make no mistake I'll not be buying any of their other stuff now, either.
Posted by: Jim Gwyn | Thursday, 10 April 2008 at 06:37 PM
If Mexico had all that land this would be just another corrupt Third World continent. And maybe we would have taken-over Canuckistan already.
I pretty much only drink Vodka if it's in a Bloody Mary - an AM drink - and if I do it's Ketel One that's up in the cupboard (a gift) - if it were on me I'd buy Hanger One because it's made in an old airplane hanger at the former Alameda Naval Air Station...
Posted by: DirtCrashr | Monday, 14 April 2008 at 08:57 AM
In an Absolut world.
http://heydudewheresmycountry.blogspot.com/
Maybe we could get a little respect.
Posted by: Bobkat | Monday, 14 April 2008 at 11:57 AM
I recently heard that the rule of NAFTA allows for Mexico to sue the USA in a court of The United Nations. If they won a case, they could be awarded the property shown in the map provided by Absolute.
I have not read the NAFT pages, but wouldn't that suck.
One such case would be Arizona cutting off and returning illegals to Mexico. Because this influx of people into the community would create a hardship to the community, they could sue for compensation... I could have been fed a load of crap, but I wouldn't be surprised if such wording was placed in the pages of NAFTA.
Posted by: The Cheezer | Wednesday, 23 April 2008 at 09:13 PM